Brewpoint Coffee
As a digital marketing specialist, I had the privilege of working with Brewpoint Coffee, a popular coffee roaster and craft cocktails chain in Elmhurst IL, to create compelling campaigns and social media deliverables that captured their brand essence and engaged their target audience.
Our strategy included personalized SMS messages to customers' mobile phones, sharing exclusive promotions & event reminders, while our email campaigns nurtured relationships through informative newsletters and tailored content, driving long-term loyalty via targeted segmentation and automation.
Crafting a campaign timeline for Brewpoint Coffee allowed me to strategically map out the sequence of marketing activities, ensuring a cohesive and impactful approach to reaching their audience. By carefully planning each phase of the campaign, from initial teasers to follow-up engagement tactics, we were able to maintain momentum and keep the brand top-of-mind for customers. This structured timeline served as a roadmap for executing the campaign efficiently, maximizing engagement opportunities, and ultimately driving tangible results in terms of brand awareness, customer engagement, and sales growth.
